KURA PHILOSOPHY

BE AWESOME


Our Philosophy

For most of us, there is a divide between the life we want to lead and knowing how to actually live it.

KURA changes all of that.

KURA is a strength and conditioning facility located in downtown San Mateo, focused on teaching you how to train properly. But more than that, we are a mindset. An environment of honesty and accountability. A community of people who seek fitness as a means - not an end - to live larger, healthier lives.

We believe that strength – in mind, body and spirit – takes time. It takes personal commitment and self-discipline. But it also takes surrounding yourself with people who will push you farther than you ever thought possible.

We believe everyone is different and what works for one person may not work for another. It’s all about knowing where you are on your own personal mental and physical journey – we’re just here to help you discover more about yourself and what you are capable of becoming. Even if you can’t imagine it right now.

KURA is not a fad. We are not a quick fix (because we’ve learned those fix nothing). If you are looking for an easy solution to your health and fitness or a place to just “binge train” for your next Triathalon, we are not it. We are not a 6-week juice cleanse or a 90-day exercise program.

We believe too many gyms have thrown people into “high intensity” training without a foundation, leading to injuries and feelings of failure. We believe that true strength and fitness requires a solid foundation. And we believe that steady progress wins the race to becoming the best version of yourself. It’s not about killing yourself so you can’t move the next day, but about challenging your body to be fit enough to enjoy daily activities with more gusto.

We believe this because we’ve seen transformation happen over and over again for our athletes.

KURA makes room for all types of athletes at any age or fitness level. Whether you want to compete against your buddies in a Spartan Race, make the Varsity soccer team, or simply boost your energy to keep up with your toddler, we will give you the tools and support to get there. We don’t just spot-fix one issue, but we take a holistic approach to fitness: strength, flexibility, nutrition, cardio and most importantly, your confidence and self-esteem.

When you become part of KURA, you belong. Plain and simple. You become part of a team who works hard…but one that does it with heart, not harassment. We are dedicated to offering only the best coaching, service and support because it is what our athletes deserve.

We believe in you, your goals and your needs. Not in a “Doesn’t that look good on an inspirational poster” kind of way, but by offering you a real, customized approach. Whether you are a competitive athlete or simply want to boost your energy to keep up with your busy life, we’ve got you. At KURA, results are seen, goals accomplished and progress made for every athlete during every workout.

KURA operates on a closed-class philosophy: we first meet with every potential member before they start. This is not to exclude anyone, but rather to inclusively ensure you get exactly what you need and that our community maintains high standards of integrity – and heart. We want to attract the right athletes, not the most athletes. We promise to hold you to your own individual standards in order to reach your personal goals, whatever they may be.

Our aim is to train you from the inside out and establish the rock-solid foundation you need to flourish. We will train you body and mind. You will leave feeling better, stronger, fitter and more confident. This is our promise. 


So, do you want to live life on purpose and train with us? We’d love to welcome you! Check out all our training offerings, which include private and semi-private training, small group classes, and lifestyle/nutrition consults. And for kids, we offer LIMITLESS, our youth program.

Schedule a KURA FitCheck so we can get to know what you’re about. Let’s make your fitness and health goals a reality starting right now.